A group of us were having a lively conversation on the 8th floor near the elevators. And it all started with a stranger.
Through a series of coincidences (yeah, right), I introduced myself to complete stranger during sessions at a recent writing conference (Re:Write 2015) as I was on my way up to check emails and which turned into me sitting down with another stranger, who happens to be part of the National Speaker’s Association.
There he asked me a question that has had my head reeling for weeks.
“If you had 45 minutes to deliver a speech to a specific audience of a million people, what would you speak on and who would you be speaking to?”
I stuttered. I didn’t know. Why didn’t I know? I mumbled some made-up-on-the-spot-answer — a really weak one.
He challenged me to whittle down my answer. He admonished me to FOCUS on that message and that audience. Whoa. *Mind blown.*
So, with one of my other blog in mind, I started trying to answer these questions….
Who is my audience?
Moms? Yes, but not just moms. Women? Yes, but not just women. 30-somethings? Yes, but not just them either!
Okay. I dunno that one, so I’ll start on the other question.
What is my message?
Writing and blogging? Sometimes. Parenting tips? Occasionally. Jesus? Definitely getting warmer, but that’s too broad.
The questions ‘who is my audience’ and ‘what is my message’ are not new to me, I’ve been trying hard to define it for a while now, but having the visual of a 45-minute speech with a specific-looking audience member really gave me a visual to work with.
What happens when you answer those two BIG questions?
Call it “niching down” or whatever…but after 10 years of blogging, I know that NOT answering these two big questions has led me to a lot of unneccessary heartache in growing my blog.
Do yourself a favor and get a pen and paper out and answer these two questions TODAY!