I decided to break up with my blog. It happened on New Year’s Eve. We talked. We cried. But eventually, I ended it and we parted ways…
That’s actually kinda true, kinda not true. You see, I’ve been blogging professionally since 2011 and I kept trying to put all my blogs under my main blog (RadicalChristianWoman.com), but they were muddying the waters and Radical Christian Woman was suffering from “THIS-BLOG-HAS-NO-FOCUS-itis.”
So, I split my blog up into three (ahem…maybe five) different blogs. The main ones are RadicalChristianWoman.com, SupersizedFamily.com & the new (THIS IS ONE YOU WILL CARE ABOUT) blog Jesus-Blogger.com!!!
And you know why I came to this conclusion to “break up with my blog”?
Because I’ve been following Activist Mommy like a fangirl. Why is this important? Let’s be honest, bloggers, we stopped reading blogs A LONG TIME AGO. Am I right? Or am I right? The only blogs we read are those that tell us how to blog better. So, since I haven’t really blog stalked someone in a long time, I started paying attention to WHY I was so drawn to Activist Mommy that I would actually visit her site every time she sent an email or sometimes just when I thought about her. ANSWER:
- Because I’m already seriously interested in the topic (I’m her perfect audience)
- Because I can go there and get completely engrossed on that topic, reading 3 posts when I only meant to read one (I’m inspired over and over)
- And there is nothing else BUT that topic on her blog. (I’m not confused)
- It’s relevant (Not old information)
- It’s shareable. (If I’m her audience and my friends believe like I do, I share it)
If you want to read more about why I think these things are ultra important check out: Top 5 Things that Will Supercharge Your Blog in 2019
Three Reasons I Broke My Blog into Multiple Blogs
- To give my main blog more focus
- To me to write/sell/market things specifically to bloggers (hello, money!)
- To not confuse Google’s SEO because I’m writing about 1000s of different things
I started my main blog with the intent to write about Jesus. But we are multi-dimensional creatures. While I believe that there is nothing unspiritual about cooking dinner and that talking about blogging as a Christian blogger does constitute as ministry, I also understand that when people come to your blog called “Radical Christian Woman” they aren’t looking for run-of-the-mill Christianity. They want juicy stuff. By having all my blogging content, recipes, DIY posts or whatever next to blogs about the End Times, my readers were confused.
I learned this truth the hard way: Confuse a reader…lose a reader.
While having a multi-purpose blog in 2007 was totally cool, in 2019 it’s not. There is just too much really amazing competition out there.
Making money has been a goal of mine for some time now. I’m making money on my blog, but not as much as I would like. I blame this in part for my lack of focus.
Here’s the scenario: I have a blog for Christians, but then I turn around and try to sell them blogging courses. Um, what? I might have a few bloggers on my email list, but for the most part they are just people who want to grow closer to Christ. I did have a segmented email list that I could sell to, but what about running ads for Elite Blog Academy or Dare to Conquer or Genius Blogger’s Toolkit (the only course I’ve bought in all my years of blogging). It wasn’t just about running targeted ads, which I did regularly, it was this constant feeling of “ugh” that nothing on my blog felt consistent.
A Beautiful Sales Relationship
Now, I can freely run all the blogging ads, write to my heart’s content about blogging, and have cute photos of computers on my Instagram with abandon. The people that come to Jesus-Blogger.com will be happy to buy stuff because it’s what they came here to do! Whether they are just partaking of free content or actually throwing money on the table, they are my customers and they are happy.
It’s like a woman who walks into a shoe store…she might just browse and that’s okay. She spots the perfect pair of shoes but can’t afford it. But when she comes back she know that she’ll come back to a SHOE store and not a store full of power tools. She knows she can go to Wal-Mart to buy some affordable shoes…but what she wants is the experience of the shoe store. Wal-Mart is just…Wal-Mart (by the way…if you are a blogger and aren’t taking advantage of Wal-Mart grocery you are missing out…shop for boring groceries while you blog!)
Pinterest, Facebook, and Ig, OH MY!
We all know the big 3…and for most blogger we are scrambling to keep up with all the algorithms and the creating of the perfect pin or most beautiful square meme.
Let me tell you what social media is like. Social media is like Crossfit, the paleo diet or the side-shaved head. If you work it, it works. I’m not going to argue. People have made fortunes off of Pinterest strategies. If you strike the right social media strategy while the social media iron is hot, you will KILL IT!
But then there is SEO. SEO is like WW (formerly known as Weight Watchers where I lost 45 lbs after baby #7 all while blogging and sitting on my butt and am now down to my wedding weight!). WW has consistently shared the same message over the years: Eat less, lose weight. It’s the same message as doctors and the government have been sharing for decades. It’s a message that is tried and true. Boring. Not exciting. But true nonetheless.
Too Many Topics Creates an SEO Nightmare
But a blog with too many topics creates a problem for Google (or any search engine). Google comes to your site and is like “What’s this site about?” Google is a blind user. It doesn’t read images or “vibes” or understand the complexities of your being. It reads your contents, indexes it and leaves. So if Blind Google walks into your blog and finds horses, candy canes and t-shirts, he’s going to walk out and say “Man, I don’t know which category to put that blog in…how about ‘other’.” And believe me you DO NOT want to be in the “other” category. While there might be 50k blogs about horses…there are 5 billion blogs in the “other” category.
It’s important that your content be specific and unconfused.
To reiterate the point before: Confuse Google, Lose Google.
Your Blog Can’t Be Everything to Everyone
Ever heard the saying “Jack of all trades but master of none?” It holds true in the blogging world. So many bloggers (like me) are trying to cram all we are into ONE blog and it’s killing our blog’s focus, our readers, our ability to make money and our SEO.
If this “niching down” seems like what ALL the blogging gurus have been saying for centuries (okay, not centuries) it’s because IT IS! But that doesn’t mean people are listening to this advice in truth. Personally, for years I was just too stubborn to admit that I needed to niche down. I saw my main blog as cohesive. If you are a Christian, you are also a mom…why doesn’t this translate? This is the problem. IT DOES TRANSLATE…offline. But not so much online.
For years I wanted to DO ALL THE THINGS, but I was scared if I started other blogs I would be spread too thin. I started multiple blogs and quit them (or sold them).
It’s not easy running multiple blogs and I can help you learn how to run multiple blogs without going crazy!
But for now, I want to leave you with some practical tips on how to split up your current blog into multiple blogs while not spending a fortune.
- Redirected my previous blog posts using Quick Page/Post Redirect Plugin
- I used many of my previous WordPress featured images to quickly fill in the new blog
- Used Ad Inserter to post my Convert Kit form at the bottom of every post
- Changed a left sidebar so my email opt-in shows up on mobile
- When making a new Pinterest account, I let Pinterest show me great board names by typing “Blog…” and letting it autopopulate with suggestions
- As I moved posts over, I quickly redid them
- I immediately applied for Adsense, but currently am running all my Elite Blog Academy ads
- I used my current main blog hosting account an added ADDON domains instead of purchasing hosting. (See how to How to Run Multiple Blogs on the Same Hosting Account).
The Results are In
In less than 30 days of starting with barely any new promotion, I’ve already had 2,500 pageviews. Many of those were from the redirects of my main blog and my main blog DID take a hit, BUT both blogs are steadily climbing up because of the increased focus. I’m not even worried about my revenue because I think my “break up” will cause my words to find “the one” reader I was really aiming for anyway!